Primark expanding into Europe

Primark has very cleverly entered the Euro clothes market which has since long been hit by the financial crisis. Primark comes with the cheap chic formula which directing focus towards offering affordable clothes and also encourages the fashion designers and brands to display their collections on street sides rather than fancy and exquisite fashion shows.

Because of providing cheap clothing option to the recession hit customers, Primark was the only brand which flourished in the recession hit Euro zone and sailed through. The customers were either attracted because of the reasonable prices or because of the large sized depots Primark has all over Europe. Nobody will let go a pair of good and decent shoes which are only for as low as ten dollars. This is what makes Primark so unique from the rest of the clothing stores which have stayed popular.

Even despite the difficult economic situations, Primark didn’t give up and continued to open up stores in parts of Europe. The most profitable stores are operating in Spain. Primark has over 156 stores in Europe and this alone is pretty much enough for explaining the stores’ success even during economic conditions such as these. During the recession periods the chain of Primark stores has absorbed the high cotton costs themselves rather than forcing them onto the customers. This explains why Primark remains a customer attraction and why it attracts so many people who prefer buying on a budget. The cotton prices have been going down and soon the profits will reach the top.

Even the high street rivals in UK have been left behind Primark and Primark certainly seems to be making a mark here. Thanks to the success in the Europe continent, the Primark stores have been experiencing all the benefits of the economies of scale and huge amounts of sales especially around the Christmas season. The economies of scale mean that Primark can very easily source in clothes and the best thing about the stores is that they have always remained successful at attracting customers. The objective of Primark in Europe is to provide all the customers being affected by the recession a place which satisfies their fashion needs and will also look after their budgets.

Primark has opened up seven outlets in Madrid alone and there are about four in Spain where Primark has also employed about 3500 people. They have stores all over Britain, Spain, Netherlands, Belgium, Germany and Portugal and they will continue to build more wherever the opportunity seems profitable.

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43 Comments

  1. sharon September 3, 2012 at 2:00 pm - Reply

    Do you offer online shopping to malta please

  2. sue-ellen buhagiar September 4, 2012 at 12:44 pm - Reply

    please open one in Malta, i really love buying from your shops and when i afford i only come to uk to buy from your stores

  3. Claire September 5, 2012 at 7:53 am - Reply

    same here sue-ellen I have to wait till I can afford to go to uk and I only ever go to Primark when I do….

  4. Marthese Farrugia September 5, 2012 at 11:01 am - Reply

    Please open one in Malta , i really love buying from your shops in London why do you consider do shipping in Malta thanks

  5. LYN September 5, 2012 at 6:43 pm - Reply

    open a store in malta pls u offer good prices & good quality

  6. M'Louise September 5, 2012 at 7:18 pm - Reply

    I really love buying from your store in Brighton.
    It would be great if you open a store in Malta too.

  7. ia brirmi October 23, 2012 at 10:28 am - Reply

    Should love if u opend One or Moore in Sweden…
    Lots of People like primark so much here…

  8. Irene November 15, 2012 at 6:59 pm - Reply

    It would be wonderful if Primark opened an outlet in Malta or at least have available online shopping that shipped goods to Malta.

  9. Natalina December 11, 2012 at 10:35 pm - Reply

    Please please come to Scandinavia, Norway! We need stores like Primark here! :)

  10. Dave December 16, 2012 at 4:37 pm - Reply

    Please open Primark stores in Italy!

  11. suzann December 17, 2012 at 12:28 pm - Reply

    I could not help noticing that you have a lot of requests to open a store in malta and as i also am maltese i decided to joint the ladies and beg you to consider opening a store here. a lot of maltese come to uk to shop and a lot of others shop online and when someone says he is going shopping in the uk they all say of course from primark! if not a store then please consider international shipping as research shows malta has a high rate of on line shoppers so this is also beneficial to you too. :)

  12. Mia January 16, 2013 at 6:45 pm - Reply

    Open a store in Malta will be amazing. Lots of turists here and good opportunity for business . I would love a primark in malta. Almost all big uk clothes company have a store here, primark is missing tho :(

  13. lin January 24, 2013 at 5:49 pm - Reply

    All the young ones in largs would love a primark, covers a larg area ;-)

  14. Maria February 8, 2013 at 3:09 pm - Reply

    Open store in Sweden to :)

  15. Katarina February 16, 2013 at 9:34 pm - Reply

    Pls open a store in Slovakia!!! I love your goods but I can not go to shopping to Wienna where is the neares Primark.

  16. Sandra March 18, 2013 at 5:23 pm - Reply

    I am a british citizen living in Germany and was very pleased when Primark opened stores here. i am moving to Malta soon and would love if you opened a branch there.

  17. chiaratom March 27, 2013 at 11:02 am - Reply

    Pls open a store in Italy!!! :)

  18. Tereza April 3, 2013 at 2:41 pm - Reply

    We all love Primark <3 !! Please open Primark store(s) in Czech Republic!! :)

  19. tracey April 12, 2013 at 11:23 am - Reply

    Are you delivering to Greece? If not, will you be?

  20. joan marriott May 1, 2013 at 3:07 pm - Reply

    Lov one of your shops on malta as l am english living here.

  21. Winston June 3, 2013 at 1:05 pm - Reply

    Im another one asking you to open in Malta… Asda George have, and sold all their stock in the first week!

  22. Nikki June 7, 2013 at 11:33 pm - Reply

    Open one in Cyprus!!!!

    So many ex pats living over here and so many cypriots always go on about primark

  23. julie bugeja June 15, 2013 at 10:52 am - Reply

    please please please open a PRIMARK IN MALTA i visit uk 4 times a year just to shop in ur stores

  24. Thomas Stratton June 17, 2013 at 2:00 pm - Reply

    please please please please please open a store in malta!!!
    I visit nearly 100 times a year just to go to primark!

  25. evija July 14, 2013 at 1:37 pm - Reply

    in Latvia – i live there.but if there isn’t possibility like that then Sweden will be closer to me!!!!

  26. demgar August 22, 2013 at 10:07 am - Reply

    When you open shop in Malta?

  27. Alena August 27, 2013 at 6:33 am - Reply

    Please, open Primark in Czech Republic, at least in Prague, there is plenty space in shopping centres.

  28. shopoholic September 4, 2013 at 4:30 pm - Reply

    open one in malta with english price equivalent though, not the robbing prices they charge here

  29. Catherine September 11, 2013 at 1:41 pm - Reply

    Please open a Primark in Malta ! My family and I have to fly back to the uk to go shopping in Primark so it would much easier if you could please open in Malta, I speak for many when I say it would be a brilliant idea and you’d get plenty of customers !!!! Xx

  30. Carmela September 11, 2013 at 2:57 pm - Reply

    Please please bring primark to malta x

  31. janet tonna September 11, 2013 at 5:40 pm - Reply

    please open a primark store here in malta i’m english and go to uk 3 times a year just to buy for my large family so having a store in malta would be great ,ps george of asda is here and sell out very quickly thanks look forward to seeing you here ..

  32. Sarah September 11, 2013 at 6:06 pm - Reply

    MALTA

  33. Mari Vestling September 12, 2013 at 10:39 am - Reply

    This was my first time shopping at Primark. It was outside WIENNA, and it was fantastic. Open up one outside Side, Turkey. I go there a lot, s.d there ser many tourists. I like that you had nog sizes…thank you

  34. Nancy May Gerry September 17, 2013 at 7:00 am - Reply

    It would be great if you opened a store in Malta. I always purchase from your stores when in the UK

  35. ruth October 10, 2013 at 7:33 pm - Reply

    if you cannot open one store in malta you can make a site online so people can buy and they can deliver to every where, like other shops in uk cause asos only woman and men you can to buy we need children aswsell cause when we come to uk we buy fof all the family .thanks we need one in MALTA .

  36. Clare November 4, 2013 at 7:48 am - Reply

    It seems so unfair, 7 stores In Madrid!!!!
    None in Cyprus!!!! which is full of expats and or course, Cypriots who love to shop in Primark when they visit the UK

  37. kate January 17, 2014 at 7:29 pm - Reply

    please open one in czech republic, all my friends have to wait until there family visits and bring them clothes from uk or when i go i take a car load full home for all my kids for the year.

  38. hellen January 29, 2014 at 8:18 pm - Reply

    prime mark we love you but you need to open a store here in PAPHOS -CYPRUS.hurry……

  39. Andy January 31, 2014 at 10:30 pm - Reply

    It would be great if you opened a store in Slovakia. I always purchase from your stores when in the UK

  40. Janika February 5, 2014 at 1:06 pm - Reply

    Open one in Estonia please.

  41. Polish Girl February 12, 2014 at 3:33 am - Reply

    We need a few stores in Poland. Please friends in the UK so we bought clothes.

  42. moya March 8, 2014 at 3:36 pm - Reply

    PLEASE come to France!!!! Whoever said its the home of fashion is wrong because its definately not – plus its horrendously expensive fotr a load of horrid tat. Theres loads of Brits here who have to trek back to Portsmouth to do mammoth shops in Primark there, but theres a HUGE retail park in Caen crying-out for a Primark!!! Anything I have purchased in Primark has always been complimented by my french friends.

  43. Emelie March 10, 2014 at 9:01 pm - Reply

    Please open a primark store in Malmo, Sweden! It would be amazing and there would be so many people visting your store!

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